A Study on Digital Transformation Empowering Human Resource Management

Abstract

Due to rapid globalization and spread of digital technology, businesses and employees are under pressure to adapt to them. The term “digitalization” in the business world currently refers to the requirement for businesses to adopt it if they wish to stay current. Previous research has concentrated on how digitalization affects marketing and organizational effectiveness, including consumer preferences, buying trends, and customer relationship management. However, academic research, especially that on HRM, tends to place less emphasis on how it influences internal business. Therefore, the objective of this study is to gain more knowledge about Human Resource Management in the digital era. This study seeks to demonstrate how digital HRM can enhance organizational performance. This study relied on secondary data from various sources such as business reports, realworld examples, websites, professional blogs, and research papers. The aim was to examine the advantages and challenges of implementing digital transformation in human resource management, using illustrative cases of organizations with innovative business practices. The findings of this research are of great importance for corporate organizations looking to adopt digital human resource management and enhance overall organizational performance.