Affiliation:
1. Amity Business School, Amity University Uttar Pradesh, Lucknow Campus, Lucknow-226028,
India
2. Amity Institute of Biotechnology, Amity University Uttar Pradesh, Lucknow Campus, Lucknow 226028, India
Abstract
On the mainstream media, a platform that constantly evolves, youngsters
may communicate with one another, express themselves, and share material of all
types. It has led to the establishment of a brand-new cultural framework that affects
how people interact as well as how organizations and technologies are used.
Hypothetically, mass media is considered an instrument with two sharp blades.
Although it provides benefits, children may experience some drawbacks as well. Even
though mass media is typically discussed negatively, there are some compelling
arguments in its favor. Juveniles and adolescents have the capacity to be
knowledgeable viewers of media. They do not just take in everything they see, read, or
hear on social networks or in the headlines. You can help kids develop the skills
necessary to control media effects. Teenagers and young people are vulnerable to
intentional and direct media influence. The news media might potentially indirectly
affect anything. In a nutshell, youth are significantly impacted by the media. It may
influence how they think and act, which may cause severe social difficulties. This
matter should be managed by adults.
Publisher
BENTHAM SCIENCE PUBLISHERS
Reference43 articles.
1. Ahn J.; Teenagers’ Experiences With Social Network Sites: Relationships to Bridging and Bonding Social Capital. Inf Soc 2012,28(2),99-109
2. Anderson J.; The negatives of digital life. Pew Research Center 2018
3. Badri M.; Nuaimi A.A.; Guang Y.; Rashedi A.A.; School performance, social networking effects, and learning of school children: Evidence of reciprocal relationships in Abu Dhabi. Telemat Inform 2017,34(8),1433-1444
4. Carr C.T.; Hayes R.A.; Social Media: Defining, Developing, and Divining. Atl J Commun 2015,23(1),46-65
5. Catherine Steiner-Adair; Donna Wick; How Using Social Media Affects Teenagers - Child Mind Institute. 2024