Tourist competitiveness strategies, a proposal for the municipality of Huichapan, Hidalgo

Abstract

The purpose of this investigation was to know the current situation in terms of resources and tourist attractions of the Municipality of Huichapan Hidalgo, to determine the potential in this field and to propose the ideal strategies for tourist competitiveness that allow positioning this Magical Town as a Competitive municipality at the state level. The methodology used in the research was carried out under a mixed type and approach, likewise a hypothetical-deductive method, non-experimental cut, was used. Documentary, having carried out a theoretical investigation of the variables: Tourism, Strategies and Competitiveness, as well as the search for information in various documents created by governmental organizations for the determination of diagnoses, among which are the geographical-environmental and socio-economic, in addition to carrying out a list of the main tourist attractions, both natural and cultural; and field research: since unstructured interviews were applied to both the director of tourism and the chronicler of the municipality, which allowed to know the situation that the municipality is currently going through in terms of tourism competitiveness, as well as a structured questionnaire to the director of tourism in order to determine the tourism potential. Thus, then the results found were that the Magical Town of Huichapan is a destination with tourist potential that lacks complete or new tourist products where ignorance of the cultural and natural wealth, as well as the appropriate strategies for the destination does not favor the existence of tourist competitiveness, compared to four Magic Towns of the State of Hidalgo.