FOREIGN EXPERIENCE OF BUSINESS SOCIALIZATION

Abstract

The article examines the theoretical aspects of business socialization, examines the main factors influencing business socialization, and pays attention to the current state of business socialization in the international context. In today's world, where globalization and technological changes are constantly transforming the business landscape, understanding socialization processes in the context of entrepreneurship is critical for strategic management and sustainable development of enterprises. Enterprises are required not only to achieve financial goals, but also to take into account the social, environmental and ethical aspects of their activities. It has been investigated that in modern scientific literature, the concept of "socialization" appears in different contexts, depending on the specifics of the researcher and the field of knowledge. In the economic context, socialization is associated with the formation of concepts focused, first, on society and, individually, on a person. The results of the study indicate that the theoretical aspects of business socialization determine the modern approach to business management. It indicates a gradual abandonment of traditional business models in favor of taking into account social, environmental and ethical factors. It should be noted that the socialization of business is not limited to achieving profitability, but is also focused on solving social problems and taking into account the interests of society. This approach not only contributes to the creation of sustainable and successful companies, but also affects the formation of a society that supports ethical and social values. In the context of business development, it is important to understand that the implementation of social responsibility must be implemented through various forms of socialization, which are based on the values and moral principles of society and, thus, contribute to the maintenance of social stability, as well as contribute to the solution of current problems and the implementation of innovative solutions in the business environment. The conducted research showed that socially active enterprises are influenced not only by globalization processes or consumer purchasing decisions, but also by unforeseen circumstances. After the start of the full-scale invasion of the Russian army, Ukrainian enterprises are actively involved in helping the local population, thereby contributing to the victory of Ukraine and showing their social responsibility. Awareness of one's own social mission acquires great importance for business, as its influence in society has grown significantly over the past decades compared to other structures.