Customer Preferences for Online Games: A Conjoint Analysis Approach with Market Segmentation-Reference-Cited by-同舟云学术

Customer Preferences for Online Games: A Conjoint Analysis Approach with Market Segmentation

Published:2022-12-09 Issue: Volume: Page:
ISSN:
Container-title:2022 6th International Conference on Software and e-Business
language:
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Author:

Rebualos Rogel Angelo¹^ORCID,Prasetyo Yogi Tri²^ORCID,Ayuwati Irene Dyah³^ORCID,Persada Satria Fadil⁴^ORCID

Affiliation:

1. School of Industrial Engineering and Engineering Management, Mapua University, Philippines and School of Graduate Studies, Mapua University, Philippines

2. School of Industrial Engineering and Engineering Management, Mapua University, Philippines and International Program in Engineering for Bachelor, Yuan Ze University, Taiwan

3. Department of Information Systems, Institut Teknologi Telkom Surabaya, Indonesia

4. Entrepreneurship Department, BINUS Business School Undergraduate Program, Indonesia

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3578997.3578998

Reference27 articles.

1. E-commerce and the information market

2. Misha W. Vaughan . 1997 . Marketing Strategies for Online Entertainment: A Snapshot of Computer Game Networks. AMCIS 1997 Proceedings 189 . From https://aisel.aisnet.org/amcis 1997/189 Misha W. Vaughan. 1997. Marketing Strategies for Online Entertainment: A Snapshot of Computer Game Networks. AMCIS 1997 Proceedings 189. From https://aisel.aisnet.org/amcis1997/189

3. Engaging girls with computers through software games

4. Statista Research Department . 2022 . Philippines: Share of Online Gamers 2022. Retrieved 4 August, 2022, from https://www.statista.com/statistics/1117207/philippines-online-gamers/ Statista Research Department. 2022. Philippines: Share of Online Gamers 2022. Retrieved 4 August, 2022, from https://www.statista.com/statistics/1117207/philippines-online-gamers/

5. Statista Research Department . 2021 . Philippines: Online games revenue 2017-2025. Retrieved 4 August, 2022, from https://www.statista.com/forecasts/1257071/revenue-online-games-segment-philippines Statista Research Department. 2021. Philippines: Online games revenue 2017-2025. Retrieved 4 August, 2022, from https://www.statista.com/forecasts/1257071/revenue-online-games-segment-philippines

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