Why Johnny Can't Unsubscribe: Barriers to Stopping Unwanted Email
Author:
Affiliation:
1. Indiana University Bloomington, Bloomington, IN, USA
2. Michigan State University, East Lansing, MI, USA
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3313831.3376165
Reference20 articles.
1. A Conceptual Analysis
2. "If a person is emailing you, it just doesn't make sense"
3. It's All About Coupons
4. You've got Mail, and Here is What you Could do With It!
5. Verbal reports as data.
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3. Conversions on the rise – modernizing e-mail marketing practices by utilizing volunteered data;Journal of Research in Interactive Marketing;2021-12-02
4. (Un)clear and (In)conspicuous;Proceedings of the 20th Workshop on Workshop on Privacy in the Electronic Society;2021-11-15
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