Effective Selection of Targeted Advertisements for Vehicular Users-Reference-Cited by-同舟云学术

Effective Selection of Targeted Advertisements for Vehicular Users

Published:2016-11-13 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 19th ACM International Conference on Modeling, Analysis and Simulation of Wireless and Mobile Systems
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Author:

Einziger Gil¹,Chiasserini Carla-Fabiana¹,Malandrino Francesco¹

Affiliation:

1. Politecnico di Torino, Torino, Italy

Funder

Qatar National Research Fund

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/2988287.2989136

Reference19 articles.

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2. R. van der Meulen and J. Rivera "Gartner says mobile advertising spending will reach 18 billion dollars in 2014 " 2014 Gartner Press Release. R. van der Meulen and J. Rivera "Gartner says mobile advertising spending will reach 18 billion dollars in 2014 " 2014 Gartner Press Release.

3. A. Rao F. Schaub and N. M. Sadeh "What do they know about me? Contents and concerns of online behavioral profiles " phCoRR vol. abs/1506.01675 2015. A. Rao F. Schaub and N. M. Sadeh "What do they know about me? Contents and concerns of online behavioral profiles " phCoRR vol. abs/1506.01675 2015.

4. H. Beales "The value of behavioral targeting " phNetwork Advertising Initiative Jan. 2010. H. Beales "The value of behavioral targeting " phNetwork Advertising Initiative Jan. 2010.

5. W. Wang L. Yang Y. Chen and Q. Zhang "A privacy-aware framework for targeted advertising " phComputer Networks vol. 79 pp. 17--29 Mar. 2015. 10.1016/j.comnet.2014.12.017 W. Wang L. Yang Y. Chen and Q. Zhang "A privacy-aware framework for targeted advertising " phComputer Networks vol. 79 pp. 17--29 Mar. 2015. 10.1016/j.comnet.2014.12.017

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