A Personalized Automated Bidding Framework for Fairness-aware Online Advertising-Reference-Cited by-同舟云学术

A Personalized Automated Bidding Framework for Fairness-aware Online Advertising

Published:2023-08-04 Issue: Volume: Page:
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Container-title:Proceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining
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Author:

Zhang Haoqi¹^ORCID,Niu Lvyin²^ORCID,Zheng Zhenzhe¹^ORCID,Zhang Zhilin²^ORCID,Gu Shan²^ORCID,Wu Fan¹^ORCID,Yu Chuan²^ORCID,Xu Jian²^ORCID,Chen Guihai¹^ORCID,Zheng Bo²^ORCID

Affiliation:

1. Shanghai Jiao Tong University, Shanghai, China

2. Alibaba Group, Beijing, China

Funder

China NSF grant

Shanghai Science and Technology fund

National Key R&D Program of China

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3580305.3599765

Reference46 articles.

1. 2023. Alibaba Display Advertising Platform. https://www.taobao.com/. 2023. Alibaba Display Advertising Platform. https://www.taobao.com/.

2. 2023. Supplementary Material. https://drive.google.com/drive/folders/ 1BNxHELvfBfNmQQ45X7XyaNzdeuPhQT8d?usp=sharing. 2023. Supplementary Material. https://drive.google.com/drive/folders/ 1BNxHELvfBfNmQQ45X7XyaNzdeuPhQT8d?usp=sharing.

3. Anish Agarwal , Abdullah Alomar , Varkey Alumootil , Devavrat Shah , Dennis Shen , Zhi Xu , and Cindy Yang . 2021 . PerSim: Data-Efficient Offline Reinforcement Learning with Heterogeneous Agents via Personalized Simulators . In Advances in Neural Information Processing Systems , Vol. 34 . Curran Associates, Inc. , 18564--18576. Anish Agarwal, Abdullah Alomar, Varkey Alumootil, Devavrat Shah, Dennis Shen, Zhi Xu, and Cindy Yang. 2021. PerSim: Data-Efficient Offline Reinforcement Learning with Heterogeneous Agents via Personalized Simulators. In Advances in Neural Information Processing Systems, Vol. 34. Curran Associates, Inc., 18564--18576.

4. E-Commerce Promotions Personalization via Online Multiple-Choice Knapsack with Uplift Modeling

5. Predictive client-side profiles for personalized advertising

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