MEOW: A Space-Efficient Nonparametric Bid Shading Algorithm

Author:

Zhang Wei1,Kitts Brendan2,Han Yanjun3,Zhou Zhengyuan4,Mao Tingyu5,He Hao5,Pan Shengjun5,Flores Aaron6,Gultekin San5,Weissman Tsachy3

Affiliation:

1. Tsinghua University, Beijing, China

2. Verizon, Seattle, WA, USA

3. Stanford University, Stanford, CA, USA

4. New York University, New York, NY, USA

5. Verizon, Sunnyvale, CA, USA

6. Yahoo! Research, Sunnyvale, CA, USA

Publisher

ACM

Reference45 articles.

1. 2021. Nonparametric statistics.Wikipedia website(2021). https://en.wikipedia.org/wiki/Nonparametric_statistics 2021. Nonparametric statistics.Wikipedia website(2021). https://en.wikipedia.org/wiki/Nonparametric_statistics

2. Estimating first-price auctions with an unknown number of bidders: A misclassification approach

3. AppNexus. 2018. Demystifying Auction Dynamics for Digital Buyers and Sellers. In AppNexus Website. https://www.appnexus.com/sites/default/files/whitepapers/49344-CM-Auction-Type-Whitepaper-V9.pdf AppNexus. 2018. Demystifying Auction Dynamics for Digital Buyers and Sellers. In AppNexus Website. https://www.appnexus.com/sites/default/files/whitepapers/49344-CM-Auction-Type-Whitepaper-V9.pdf

4. Rationalizable bidding in first-price auctions

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1. Robust Auto-Bidding Strategies for Online Advertising;Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining;2024-08-24

2. The Role of Transparency in Repeated First-Price Auctions with Unknown Valuations;Proceedings of the 56th Annual ACM Symposium on Theory of Computing;2024-06-10

3. Follow the LIBRA: Guiding Fair Policy for Unified Impression Allocation via Adversarial Rewarding;Proceedings of the 17th ACM International Conference on Web Search and Data Mining;2024-03-04

4. A Survey on Bid Optimization in Real-Time Bidding Display Advertising;ACM Transactions on Knowledge Discovery from Data;2023-12-09

5. MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising;Proceedings of the 32nd ACM International Conference on Information and Knowledge Management;2023-10-21

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