EXTR: Click-Through Rate Prediction with Externalities in E-Commerce Sponsored Search-Reference-Cited by-同舟云学术

EXTR: Click-Through Rate Prediction with Externalities in E-Commerce Sponsored Search

Published:2022-08-14 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 28th ACM SIGKDD Conference on Knowledge Discovery and Data Mining
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Author:

Chen Chi¹,Chen Hui²,Zhao Kangzhi¹,Zhou Junsheng¹,He Li¹,Deng Hongbo¹,Xu Jian¹,Zheng Bo¹,Zhang Yong²,Xing Chunxiao²

Affiliation:

1. Alibaba Group, BeiJing, China

2. Tsinghua University, BeiJing, China

Funder

National Key R&D Program of China

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3534678.3539053

Reference38 articles.

1. Sponsored Search Auctions with Markovian Users

2. Dzmitry Bahdanau , Kyunghyun Cho , and Yoshua Bengio . 2014. Neural machine translation by jointly learning to align and translate. arXiv preprint arXiv:1409.0473 ( 2014 ). Dzmitry Bahdanau, Kyunghyun Cho, and Yoshua Bengio. 2014. Neural machine translation by jointly learning to align and translate. arXiv preprint arXiv:1409.0473 (2014).

3. Price Salience and Product Choice

4. Salience and Consumer Choice

5. Wide & Deep Learning for Recommender Systems

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