Emotion in Consumer Simulations for the Development and Testing of Recommendations for Marketing Strategies-Reference-Cited by-同舟云学术

Emotion in Consumer Simulations for the Development and Testing of Recommendations for Marketing Strategies

Published:2015-09-16 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 3rd Workshop on Emotions and Personality in Personalized Systems 2015
language:
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Author:

Schaat Samer¹,Miladinović Aleksandar¹,Wilker Stefan¹,Kollmann Stefan¹,Dickert Stephan²,Geveze Erdem²,Gruber Verena²

Affiliation:

1. Institute of Computer Technology, Vienna University of Technology, Gußhausstrasse 27-29/E384, 1040 Vienna, Austria

2. Institute for Marketing and Consumer Research, WU Vienna University of Economics and Business, Welthandelsplatz 1, Building D2, 1020 Vienna, Austria

Funder

FFG

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/2809643.2809649

Reference27 articles.

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3. Affect as a Decision-Making System of the Present

4. Crafting Normative Messages to Protect the Environment

5. Cialdini R.B. and Goldstein N.J. 2004. Social influence: compliance and conformity. Annual review of psychology. 55 (2004) 591--621. DOI=http://doi.org/10.1111/1467-8721.01242 Cialdini R.B. and Goldstein N.J. 2004. Social influence: compliance and conformity. Annual review of psychology. 55 (2004) 591--621. DOI=http://doi.org/10.1111/1467-8721.01242

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