The Factors Why Consumer Choose Cultural Creative Products

Author:

Leong Han-Yee1ORCID,Chao Ren-Fang2ORCID

Affiliation:

1. Postgraduate programs in management, I-Shou University, Taiwan

2. Department of Sports Technology and Leisure Management, I-Shou University, Taiwan

Publisher

ACM

Reference50 articles.

1. Exploring Key Factors of Hot Selling Cultural Creative Products (CCP);Ko Ya-Hsien;Design and Marketing. J. Orient. Inst. Technol.,2013

2. DCMS (1998). A New Cultural Framework. HMSO, London.

3. A study on design and marketing style for cultural and creative product: A case of JIA lnc;Yen Hui-Yun;J. Des. Environ.,2013

4. Taiwan Creative Content Agency, 2024. Taiwan Culture and Creative Industries 2022-2023. Retrieved from https://taicca.tw/article/8f55d478

5. Ministry of Culture Taiwan (2011). Development of Cultural and Creative Industries (NTIS No. 0993019684). Taiwan, Ministry of Culture Taiwan (R.O.C).

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