Impact of E-Commerce on Profitability and Efficiency of Restaurant Companies in Thailand:Empirical Evidence from 40 Leading Restaurant Companies-Reference-Cited by-同舟云学术

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Impact of E-Commerce on Profitability and Efficiency of Restaurant Companies in Thailand:Empirical Evidence from 40 Leading Restaurant Companies

Published:2024-03-18 Issue: Volume:8 Page:297-303
ISSN:
Container-title:Proceedings of the 2024 15th International Conference on E-Education, E-Business, E-Management and E-Learning
language:
Short-container-title:

Author:

Pinkaew San¹^ORCID,Chongbut Thanongsak²^ORCID,Khotchasit Natwara³^ORCID,Sujirapanya Areerat¹^ORCID,Chansarn Supachet⁴^ORCID

Affiliation:

1. School of Business Administration, Bangkok University, Thailand

2. Graduate School , Bangkok University, Thailand

3. Bangkok University International, Bangkok University, Thailand

4. School of Economics and Investment, Bangkok University, Thailand

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3670013.3670048

Reference13 articles.

1. Department of Business Development. 2023. Situation of Food and Beverage Services in Thailand. Retrieved December 2, 2023, from https://uploads.tpso.go.th/ (in Thai).

2. Government Saving Bank. 2023. Restaurant Business. Retrieved December 2, 2023, from https://www.gsbresearch.or.th/wp-content/uploads/2023/01/IN_restaurant_01_66_inter-2.pdf (in Thai).

3. The evaluation of e‐commerce impact on business efficiency

4. The Relationship between E-Commerce and Firm Performance: The Mediating Role of Internet Sales Channels

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