Exploring the Perception of Influencers Vs. Traditional Celebrities-Reference-Cited by-同舟云学术

Exploring the Perception of Influencers Vs. Traditional Celebrities

Published:2017 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 8th International Conference on Social Media & Society - #SMSociety17
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Author:

Gräve Jan-Frederik¹

Affiliation:

1. Universität Hamburg, Hamburg

Publisher

ACM Press

Reference41 articles.

1. Abidin, C. 2015. Communicative intimacies: Influencers and Perceived Interconnectedness. Communicative ♥ Intimacies: Influencers and Perceived Interconnectedness. Ada: A Journal of Gender, New Media, and Technology, 8.

2. Amos, C., Holmes, G., and Strutton, D. 2008. Exploring the relationship between celebrity endorser effects and advertising effectiveness. International Journal of Advertising 27, 2, 209--234.

3. Ault, S. 2014. Survey: YouTube Stars More Popular Than Mainstream Celebs Among U.S. Teens. http://variety.com/2014/digital/news/survey-youtube-stars-more-popular-than-mainstream-celebs-among-u-s-teens-1201275245/. Accessed 15 January 2017.

4. Bergkvist, L. and Zhou, K. Q. 2016. Celebrity endorsements: a literature review and research agenda. International Journal of Advertising 35, 4, 642--663.

5. Bijmolt, T. H. and Wedel, M. 1995. The effects of alternative methods of collecting similarity data for Multidimensional Scaling. International Journal of Research in Marketing 12, 4, 363--371.

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