1. Aggarwal , C. C. ( 2015 ). Data Mining . New York : Springer . doi:10.1007/978-3-319-14142-8 Aggarwal, C. C. (2015). Data Mining. New York: Springer. doi:10.1007/978-3-319-14142-8
2. Agrawal , R. , & Ramakrishnan , S. 1. ( 1994 ). Fast algorithms for mining association rules . In Proc. 20th int. conf. very large data bases, VLDB , vol. 1215 , pp. 487 - 499 . 1994. Agrawal, R., & Ramakrishnan, S. 1. (1994). Fast algorithms for mining association rules. In Proc. 20th int. conf. very large data bases, VLDB, vol. 1215, pp. 487-499. 1994.
3. Algorithms
4. Chengqi , Z. , & Shichao , Z. 2. ( 2002 ). Association Rule Mining [electronic resource] : Models and Algorithms . Springer eBooks. Chengqi, Z., & Shichao, Z. 2. (2002). Association Rule Mining [electronic resource] : Models and Algorithms. Springer eBooks.
5. Dibb , S. , & Lyndon , S. 1. ( 1991 ). Targeting, segments and positioning. nternational Journal of Retail & Distribution Management (1991). Dibb, S., & Lyndon, S. 1. (1991). Targeting, segments and positioning. nternational Journal of Retail & Distribution Management (1991).