1. The Web Never Forgets
2. Howard Beales. The value of behavioral targeting. https://www.networkadvertising.org/pdfs/Beales_NAI_Study.pdf 2010. Howard Beales. The value of behavioral targeting. https://www.networkadvertising.org/pdfs/Beales_NAI_Study.pdf 2010.
3. Ross Benes. We get audience data at virtually no cost: Confessions of a programmatic ad buyer. https://digiday.com/marketing/get-audience-data-virtually-no-cost-confessions-programmatic-ad-buyer/ 2018. Ross Benes. We get audience data at virtually no cost: Confessions of a programmatic ad buyer. https://digiday.com/marketing/get-audience-data-virtually-no-cost-confessions-programmatic-ad-buyer/ 2018.
4. Josh Bernoff. Turns out consumers really do care about the data you're collecting. http://adage.com/article/digitalnext/turns-consumers-care-data-collecting/232331/ 2012. Josh Bernoff. Turns out consumers really do care about the data you're collecting. http://adage.com/article/digitalnext/turns-consumers-care-data-collecting/232331/ 2012.
5. Triple Handshakes and Cookie Cutters: Breaking and Fixing Authentication over TLS