Author:
Godek-Brunel Magdalena,Mercier-Suissa Catherine,Sibińska Anna
Abstract
The scholars provide numerous findings on the process of firm internationalization. However, there remains still a research gap in understanding the process of internationalization of niche SMEs, despite their strategic interest in France. The paper investigates the entry modes of SMEs to international markets and provides a deeper insight into the internationalization process by using an abductive exploratory approach. The results show hybrid forms of internationalization that traditional internationalization models only partially take into account.
Publisher
Uniwersytet Lodzki (University of Lodz)