PRACTICAL PRINCIPLES OF INCREASING THE LOGISTICS ACTIVITIES EFFICIENCY OF A MODERN ENTERPRISE

Abstract

The competitiveness and efficiency of business structures remain one of the most relevant problems in almost any economic environment. Enterprises use logistics to increase their competitiveness, particularly by optimizing logistics costs and improving the profitability of enterprise assets. The paper considers the essential characteristics of the concept of efficiency of logistics activities of the enterprise and identifies the factors influencing their logistics activities. The study finds the process of efficiency assessment of logistics activities of the enterprise as a solution of four main tasks: monitoring of logistics operations; control over the process of transport and logistics services; operational management based on the current trends; development of further tactical and strategic actions to improve the logistics process. The paper identifies and substantiates the main directions and methods of improving the efficiency of logistics activities, taking into account various areas of logistics such as inventory management, transportation, warehousing, packaging, cargo processing, procurement, and distribution. Based on the systems approach principles, the paper shows that the methods of increasing the efficiency of logistics activities should be used comprehensively as part of a single mechanism for identifying and mobilizing existing efficiency reserves in each of the proposed segments. Polisan LLC's case study shows the practical aspects of ensuring the efficiency of its logistics activities in a specific business situation. The research suggests the system of efficiency indicators for the comparative analysis of particular variants of the further development of logistic activity. The paper presents economic justifications for the use of logistics outsourcing in the conditions of this company. The relative indicator of economic efficiency of the proposed measures for logistics outsourcing, namely, the profitability of logistics operations, will increase from 28.39% to 31.08%.