GENDER ASYMMETRY IN MODERN MASS MEDIA ENGLISH

Abstract

The article explores the functioning of feminitives-neologismsin modern English. Feminitives are quite actively studied by modern linguists. Word formation studies the formation of feminitives, gender linguistics studies their use. The focus of linguistic gender studies is the study of the category of gender using linguistic tools, the representation of the category of gender in the language, the presence of gender asymmetry (this phenomenon is also called androcentrism of the language), etc. Feminitives are a struggle against the androcentrism of the language, in which the male norm is presented as universal. In the article, gender is considered as a stratification category, as one of the parameters by which the social identity of the speaker is constructed in communication. The English language tends to be politically correct and use gender-neutral words. The prevailing ideology and moral norms have led to the fact that they have become the basis for the formation of the language policy of states. Gender is a product of the development of culture and society. Of great interest is the study of gender in professional communication, attention is paid to the ways of nominating persons of different sexes. So, the purpose of the study is to conduct a gender analysis of the ongoing changes in the modern world.