Rising Civic Awareness through Local Instagram: Young Kazakhstani Russians and Their Belongingness to Kazakhstan

Abstract

Abstract The Russia-Ukraine conflict raised fears that Kazakhstani Russians outside of Russia could be mobilized by the idea of the Russkiĭ mir (Russian world), which has been actively spread on the Russian-speaking segment of social media. Although Russian- speaking social media are popular in Kazakhstan, the example of young Kazakhstani Russians demonstrates that social media usage strengthens the connection to Kazakhstan rather than to the historical “home” country. Being surrounded by visual and textual information related to Kazakhstani urban centers, local Russian youth begin to envisage and create their version of Kazakhstan based upon personal social media feeds. As a result, their civic awareness and sense of belonging to Kazakhstan raise and allow these young people to navigate and portray their national identity in a positive way.