Contemplating the future of "development communication" in South Africa today

Author:

Burton Simon

Abstract

This arlicle offers some reffections on the state of developmentcommunication in South Africa, and suggests that closer attention needs topaid to the theoretical underpinnings of communication for development'practices, the emerging institutional contexts and the capacity building thatis required in a rapid change situation. It suggests that academics and practitioners need to find a middle waythrough the 'anything goes' and 'developmentalism' poles of the debateabout how best to use communication for development. particularly in thelight of the new Government Communications and Information Serviceand the Poverly and Inequality Report.

Publisher

University of Johannesburg

Reference13 articles.

1. Andreasen, AR 1995. Marketing social change. Jossey-Bass. San Francisco.

2. Burger, M. 1996. Participatory small group communication as medium for information campaigns·in Zululand. Paper presented at the International Symposium: Culture, Communication, Development. Human Sciences Research Council, Pretoria.

3. Burton, S. 1996. Politics, communication and development in South Africa. Ecquid Novi 17(2). https://doi.org/10.1080/02560054.1996.9653175

4. COMTASK 1996. Communications 2000: a vision for government communications in South Africa. Report of the Task Group on Communications to Deputy President Thabo Mbeki.

5. Craig, D. & Porter, D. 1997. Framing participation: development projects, professionals. and organisations. In Development and patronage: a development in practice reader. Oxford: Oxfam. https://doi.org/10.1080/09614529754468

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