Konya'daki Gastronomi Rotalarının Belirlenmesinde Coğrafi İşaretli Ürünlerin Rolü

Abstract

Gastronomy science also affects tourism activities because it reflects the food culture of a society or geography. In today's tourism understanding, travel agencies and tour operators appeal to different types of tourists with their gastronomic tours. Businesses determine many tour routes in line with the expectations of tourists. In this process, it is necessary to take effective and fast decisions that provide competitive advantage within the scope of gastronomy tours, which include alternative routes for businesses. Many methods are used for this. The aim of the research, prepared with this point of view, is to determine various gastronomic tour routes within the scope of geographically indicated products that Konya has. In order to determine the suitability of the routes determined within the scope of the research, the MULTIMOORA (Multi-Objective Optimization on Basis of Ratio Analysis) method, which was used for the first time in 2006 and is one of the most effective methods in the multi-criteria decision making process, was used. Accordingly, it has been determined that the most suitable gastronomic tour routes for Konya are Meram, Selçuklu, Karatay, Akşehir and Çumra districts.