Author:
Abdull Aziz Ainul Hayati,Din Norrina,Abdullah Dahlan,Devi Mazarina
Abstract
Food allergies have a detrimental effect on the quality of life, economy, education, and can even be fatal. Food choice decisions among university-aged consumers with food allergies have been understudied. Therefore, this conceptual paper aims to investigate the impact of food allergies on the food choice behaviour of university students with food allergies. The implications of this research extend beyond academic circles. By providing a nuanced understanding of the interplay between food allergies and food choices, this conceptual paper calls for proactive measures to address the unique challenges faced by this demographic in navigating their dietary preferences within university settings.