Boosting the Intention to Purchase Online: An analysis of e-service quality among customers-Reference-Cited by-同舟云学术

Boosting the Intention to Purchase Online: An analysis of e-service quality among customers

Published:2023-05-19 Issue:24 Volume:8 Page:13-21
ISSN:2398-4287
Container-title:Environment-Behaviour Proceedings Journal
language:
Short-container-title:E-BPJ

Author:

Abd Rashid Muhammad Hafiz,Suhaimi Nurhazirah,Humaidi Norshima,Gita Gayatri

Abstract

This study intends to investigate the impact of e-service quality on Malaysian customers' propensity to make online purchase. Data collection was performed by distributing questionnaires to online shoppers in Klang Valley, Malaysia by employing purposive sampling technique. A total of 212 questionnaires were usable for data analysis by using PLS-SEM method. According to the findings, the likelihood to purchase online was positively impacted by all the e-service quality dimensions namely trust, shopping enjoyment, website design, and privacy. This study also discusses the practical implications and put forward several recommendations to be considered by future researchers.

Publisher

e-IPH Ltd.

Subject

General Earth and Planetary Sciences,Water Science and Technology,Geography, Planning and Development

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