Affiliation:
1. School of Communication, North-West University, Mafikeng, South Africa.
Abstract
The conception of development, principally rural development, conveys into view government responsibilities, more precisely, local government. The South African government founded the National Development Plan (NDP) Vision 2030 to improve service delivery and development for its constituencies. This article thus sought to emphasise the position of communication in developing rural societies and the condition of nurturing a favourable association and atmosphere for effective and efficient communal expansion. A multisector method as an interaction approach can generate conditions for distributing information linking the provincial government, community, and private sectors, generating requirements for public participation. Development communication as a theory was used to provide a theoretical background for the article, emphasising the responsiveness of developmental initiatives towards the community’s needs and that communication and community participation can only foster social change and economic development. The article employed qualitative approaches to garner and evaluate the data to determine how the system performs optimally. Convenience sampling was used by employing a questionnaire with the 182 community members. As with convenience or opportunity sampling, a sample is extracted from elements of analysis that are opportunely obtainable. The matters recognised as challenging regarding harmonisation and association within the district and local communicator’s forums in assisting the progress towards rural development. It is recommended that a Multisectoral Planning Forum (Encompassing SALGA, HoDs, SOEs, GCIS) is established, a forum which will be able to create the policies to help increase the interaction between diverse kinds of purposes through the interdependence, airing, position, and encoding of involvement. The study will contribute to participatory governance, using a multisector approach to development.
Keywords: Multisector Approach, Participatory, Rural Development, Governance, Collaboration, Collaboration, Public Participation and Coordination
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