Consumer perception of packaging: An eye‐tracking study of gluten‐free cookies-Reference-Cited by-同舟云学术

Consumer perception of packaging: An eye‐tracking study of gluten‐free cookies

Published:2020-07-21 Issue:1 Volume:45 Page:14-27
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consum Stud

Author:

Sielicka‐Różyńska Maria¹^ORCID,Jerzyk Ewa²^ORCID,Gluza Natalia²^ORCID

Affiliation:

1. Department of Food Quality and Safety Institute of Quality Science Poznań University of Economics and Business Poznań Poland

2. Department of Marketing Strategies Institute of Marketing Poznań University of Economics and Business Poznań Poland

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12600

Reference53 articles.

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4. Communicating nutrition information at the point of purchase: An eye-tracking study of shoppers at two grocery stores in the United States

5. Attention mediates the effect of nutrition label information on consumers’ choice. Evidence from a choice experiment involving eye-tracking

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