Consumers' perception of corporate social responsibility in a developing country
Author:
Publisher
Wiley
Subject
Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1470-6431.2009.00824.x/fullpdf
Reference53 articles.
1. Corporate social performance and attractiveness as an employer to different job-seeking populations;Albinger;Journal of Business Ethics,2000
2. Consumers and corporate social responsibility;Beckmann;Australasia Marketing Journal,2007
3. Doing better at doing good: when, why, and how consumers respond to corporate social initiatives;Bhattacharya;California Management Review,2004
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