1. Department of Marketing Cape Coast Technical University Cape Coast Ghana
2. Department of Management Studies Education Akenten Appiah‐Menka University of Skills Training and Entrepreneurial Development Kumasi Ghana
3. School of Business Kwame Nkrumah University of Science and Technology Kumasi Ghana
4. School of Management Jiangsu University 301 Xuefu Road Zhenjiang China
5. Department of Marketing Ho Technical University Ho Ghana