The Design and Introduction of Product Lines When Consumer Valuations are Uncertain-Reference-Cited by-同舟云学术

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The Design and Introduction of Product Lines When Consumer Valuations are Uncertain

Published:2013-11-06 Issue:9 Volume:23 Page:1539-1548
ISSN:1059-1478
Container-title:Production and Operations Management
language:en
Short-container-title:Prod Oper Manag

Author:

Biyalogorsky Eyal¹,Koenigsberg Oded²

Affiliation:

1. Arison School of Business; IDC; Herzliya 46150 Israel

2. London Business School; Regent's Park London NW1 4SA

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/poms.12167/fullpdf

Reference19 articles.

1. Product variety and demand uncertainty: Why markups vary with quality;Carlton;J. Ind. Econ.,2008

2. New product introduction under demand uncertainty in competitive industries;Chatterjee;Manag. Decis. Econ.,1990

3. Leveraging uncertainty through backorder;Che;Quant. Mark. Econ.,2010

4. Leasing and selling: Optimal strategies for a durable goods firm;Desai;Manage. Sci.,1998

5. Competition in durable goods markets: The strategic consequences of leasing and selling;Desai;Mark. Sci.,1999

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