Affiliation:
1. Economics University of Leeds Leeds UK
2. Behavioural Science London School of Economics and Political Science London UK
Abstract
AbstractRegulators are increasingly concerned about deceptive, online choice architecture, including dark patterns and behavioral sludge. From a behavioral science perspective, fostering a regulatory environment which reduces the economic harm caused by deceptive designs, while safeguarding the benefits of well‐meaning behavioral insights, is essential. This article argues for a principles‐based approach and proposes behavioral audits as a tool to support this approach.
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