Leveraging Comparables for New Product Sales Forecasting-Reference-Cited by-同舟云学术

Leveraging Comparables for New Product Sales Forecasting

Published:2018-12 Issue:12 Volume:27 Page:2340-2343
ISSN:1059-1478
Container-title:Production and Operations Management
language:en
Short-container-title:Prod Oper Manag

Author:

Baardman Lennart¹,Levin Igor²,Perakis Georgia³,Singhvi Divya¹

Affiliation:

1. Operations Research Center, MIT; Cambridge Massachusetts 02139 USA

2. Johnson & Johnson Consumer Companies Inc.; New Brunswick New Jersey 08901 USA

3. Sloan School of Management; MIT; Cambridge Massachusetts 02139 USA

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/poms.12963/fullpdf

Reference14 articles.

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2. A new product growth for model consumer durables;Bass;Management Sci.,1969

3. Comments on “A new product growth for model consumer durables the bass model”;Bass;Management Sci.,2004

4. Classification and regression via integer optimization;Bertsimas;Oper. Res.,2007

5. Cecere , L 2013 New products: More costly and more important https://www.forbes.com/sites/loracecere/2013/12/11/new-products-more-costly-and-more-important

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