The importance of consumer multihoming (joint purchases) for market performance: Mergers and entry in media markets

Author:

Anderson Simon P.1,Foros Øystein2,Kind Hans Jarle3

Affiliation:

1. Department of Economics, University of Virginia; Charlottesville Virginia

2. Department of Business and Management Science, NHH Norwegian School of Economics; Bergen Norway

3. Department of Economics, NHH Norwegian School of Economics; Bergen Norway

Funder

Norwegian Competition Authority

Norsk Sykepleierforbund

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,Economics and Econometrics,General Business, Management and Accounting,General Medicine

Reference22 articles.

1. Either or both competition: A “two-sided” theory of advertising with overlapping viewerships;Ambrus;American Economic Journal: Microeconomics,2016

2. Market provision of broadcasting: A welfare analysis;Anderson;Review of Economic Studies,2005

3. Product functionality, competition, and multi-purchasing;Anderson;International Economic Review,2017

4. Competition for advertisers and for viewers in media markets;Anderson;The Economic Journal,2018

5. Media market concentration, advertising levels, and ad prices;Anderson;International Journal of Industrial Organization,2012

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