A comparative analysis of colour–emotion associations in 16–88‐year‐old adults from 31 countries

Author:

Jonauskaite Domicele12ORCID,Epicoco Déborah1,Al‐rasheed Abdulrahman S.3,Aruta John Jamir Benzon R.4,Bogushevskaya Victoria5,Brederoo Sanne G.6,Corona Violeta78,Fomins Sergejs9,Gizdic Alena10,Griber Yulia A.11,Havelka Jelena12,Hirnstein Marco13,John George14,Jopp Daniela S.15,Karlsson Bodil16,Konstantinou Nikos17,Laurent Éric18,Marquardt Lynn19,Mefoh Philip C.20,Oberfeld Daniel21,Papadatou‐Pastou Marietta22,Perchtold‐Stefan Corinna M.23,Spagnulo Giulia F. M.1,Sultanova Aygun24,Tanaka Takumi25,Tengco‐Pacquing Ma. Criselda26,Uusküla Mari27,Wąsowicz Grażyna28,Mohr Christine1

Affiliation:

1. Institute of Psychology University of Lausanne Lausanne Switzerland

2. Faculty of Psychology University of Vienna Vienna Austria

3. Department of Psychology King Saud University Riyadh Saudi Arabia

4. Department of Psychology De La Salle University Manila Philippines

5. Department of Humanities University of Salento Lecce Italy

6. University Center for Psychiatry, University Medical Center Groningen University of Groningen Groningen The Netherlands

7. School of Economics and Business Administration Universidad Panamericana Mexico City Mexico

8. Business Management Department Universitat Politècnica de València Valencia Spain

9. Department of Optometry and Vision Science, Faculty of Physics, Mathematics and Optometry University of Latvia Riga Latvia

10. Department of Clinical and Health Psychology Universitat Autònoma de Barcelona Barcelona Spain

11. Department of Sociology and Philosophy Smolensk State University Smolensk Russia

12. School of Psychology University of Leeds Leeds UK

13. Department of Biological and Medical Psychology University of Bergen Bergen Norway

14. Department of Biotechnology Government of India (formerly) New Delhi India

15. Institute of Psychology and LIVES Center of Competence University of Lausanne Lausanne Switzerland

16. Division Built Environment RISE Research Institutes of Sweden Gothenburg Sweden

17. Department of Rehabilitation Sciences, School of Health Sciences Cyprus University of Technology Limassol Cyprus

18. Laboratoire de recherches Intégratives en Neurosciences et psychologie Cognitive (LINC) Université de Franche‐Comté Besançon France

19. Section for Clinical Neurophysiology, Department of Neurology Haukeland University Hospital Bergen Norway

20. Department of Psychology, Faculty of the Social Sciences University of Nigeria Nsukka Nigeria

21. Institute of Psychology Johannes Gutenberg University Mainz Mainz Germany

22. Department of Primary Education National and Kapodistrian University of Athens Athens Greece

23. Department of Psychology University of Graz Graz Austria

24. National Mental Health Centre Baku Azerbaijan

25. Graduate School of Humanities and Sociology and Faculty of Letters The University of Tokyo Tokyo Japan

26. Department of Psychology, College of Science University of Santo Tomas Manila Philippines

27. School of Humanities Tallinn University Tallinn Estonia

28. Department of Economic Psychology Kozminski University Warsaw Poland

Abstract

AbstractAs people age, they tend to spend more time indoors, and the colours in their surroundings may significantly impact their mood and overall well‐being. However, there is a lack of empirical evidence to provide informed guidance on colour choices, irrespective of age group. To work towards informed choices, we investigated whether the associations between colours and emotions observed in younger individuals also apply to older adults. We recruited 7393 participants, aged between 16 and 88 years and coming from 31 countries. Each participant associated 12 colour terms with 20 emotion concepts and rated the intensity of each associated emotion. Different age groups exhibited highly similar patterns of colour–emotion associations (average similarity coefficient of .97), with subtle yet meaningful age‐related differences. Adolescents associated the greatest number but the least positively biased emotions with colours. Older participants associated a smaller number but more intense and more positive emotions with all colour terms, displaying a positivity effect. Age also predicted arousal and power biases, varying by colour. Findings suggest parallels in colour–emotion associations between younger and older adults, with subtle but significant age‐related variations. Future studies should next assess whether colour–emotion associations reflect what people actually feel when exposed to colour.

Funder

Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung

Japan Society for the Promotion of Science

Russian Science Foundation

Publisher

Wiley

Subject

General Psychology

Reference109 articles.

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