Atypical package design and product category prestige
Author:
Affiliation:
1. College of Government and Business Yonsei University Mirae Campus Wonju South Korea
2. CV Champagne Nicolas Feuillatte Chouilly France
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/jpim.12574
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1. The Malleable Self: The Role of Self-Expression in Persuasion
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4. Possessions and the Extended Self
5. The importance of being ‘well-placed’: The influence of context on perceived typicality and esthetic appraisal of product appearance
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