Paid Placement: Advertising and Search on the Internet
Author:
Affiliation:
1. University of Colorado at Boulder
2. Leeds School of Business, University of Colorado at Boulder
Publisher
Oxford University Press (OUP)
Subject
Economics and Econometrics
Link
http://academic.oup.com/ej/article-pdf/121/556/F309/26373170/ejf309.pdf
Reference26 articles.
1. Advertising content;Anderson;American Economic Review,2006
2. Ordered search;Arbatskaya;RAND Journal of Economics,2007
3. Prominence and consumer search;Armstrong;RAND Journal of Economics,2009
4. Paying for prominence;Armstrong;Economic Journal,2011
5. Position auctions with consumer search;Athey;Quarterly Journal of Economics
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