1. Founder of Blood Orange, an innovation and strategy consultancy with special expertise in frugal innovation and emerging markets. She is co‐author of international bestseller Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth (Jossey‐Bass, 2012), which The Economist has called “the most comprehensive book yet on the subject” of frugal innovation. Ahuja has served as a consultant to the Centre for India & Global Business at Judge Business School, University of Cambridge,...