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Luxury brand attachment: Predictors, moderators and consequences

  • Published:2022-03-22 Issue:6 Volume:46 Page:2466-2487
  • ISSN:1470-6423
  • Container-title:International Journal of Consumer Studies
  • language:en
  • Short-container-title:Int J Consumer Studies

Author:

Shimul Anwar Sadat1ORCID,Phau Ian1ORCID

Affiliation:

1. School of Management & Marketing Curtin University Perth Western Australia Australia

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Cited by 21 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Predicting luxury purchases: A new comprehensive framework and research roadmap;Cogent Business & Management;2024-01-26

2. Bibliography;Tourism Social Science Series;2023-12-14

3. Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands;Asia Pacific Journal of Marketing and Logistics;2023-12-05

4. Can Masstige brands be introduced in the B2B markets? An exploratory study;Industrial Marketing Management;2023-10

5. Do Electronic Coupon-Using Behaviors Make Men Womanish? The Effect of the Coupon–Feminine Stereotype;Journal of Theoretical and Applied Electronic Commerce Research;2023-09-18
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