Interaction between the introduction strategy of the third‐party online channel and the choice of online sales format-Reference-Cited by-同舟云学术

Interaction between the introduction strategy of the third‐party online channel and the choice of online sales format

Published:2021-11-26 Issue:4 Volume:29 Page:2448-2493
ISSN:0969-6016
Container-title:International Transactions in Operational Research
language:en
Short-container-title:Int Trans Operational Res

Author:

Shi Guoqiang¹²,Jiang Lin³,Wang Yong¹

Affiliation:

1. School of Economics and Business Administration Chongqing University Chongqing China

2. School of Economics and Management Chongqing University of Arts and Sciences Chongqing China

3. School of Economics and Management Chongqing University of Posts and Telecommunications Chongqing China

Publisher

Wiley

Subject

Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Computer Science Applications,Business and International Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/itor.13089

Reference63 articles.

1. Agency Selling or Reselling? Channel Structures in Electronic Retailing

2. The marketplace dilemma: Selling to the marketplace vs. selling on the marketplace;Arda Y.;Naval Research Logistics,2020

3. The Bright Side of Supplier Encroachment

4. “Bricks-and-mortar” vs. “clicks-and-mortar”: An equilibrium analysis

5. Whether a retailer should enter an e‐commerce platform taking into account consumer returns

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