Measuring the Marketing Knowledge of Accounting Professionals

Author:

Misic Milica Simic,Harrison Graeme,Walters David

Publisher

Wiley

Subject

Accounting

Reference28 articles.

1. Perceptions of Auditor Independence: A Cross-Cultural Study;Agacer;The International Journal of Accounting,1991

2. Bezruczko, N. , 1995, “Validation of a Multiple Choice Visual Arts Achievement Test”, Educational and Psychological Measurement, August: 664-74.

3. Blanchette, D. M. , 1996, “Marketing Education for Accountants”, Journal of Marketing Education, Spring: 37-47.

4. Dane, F. C. , 1990, Research Methods, Brooks/Cole Publishing, Pacific Grove, CA.

5. Davidson, M. , and B. Uhlmann , 1999, “Why Customer Relationship Management Matters to You”, Charter, August: 40-2.

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