The Impact of Limited Supply on a Firm's Bundling Strategy
Author:
Affiliation:
1. School of Management; University of Science and Technology of China; Hefei 230026 China
2. Jindal School of Management; The University of Texas at Dallas; Richardson Texas 75080 USA
3. School of Management; Fudan University; Shanghai 200433 China
Publisher
Wiley
Subject
Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/poms.12388/fullpdf
Reference33 articles.
1. Commodity bundling and the burden of monopoly;Adams;Q. J. Econ.,1976
2. Bundling information goods: Pricing, prots, and efficiency;Bakos;Manage. Sci.,1999
3. Bundling strategies when products are vertically differentiated and capacities are limited;Banciu;Manage. Sci.,2010
4. Retailer-driven product bundling in a distribution channel;Bhargava;Mark. Sci.,2012
5. Mixed bundling of two independently-valued goods;Bhargava;Manage. Sci.,2013
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