Optimal Advertising Budget Allocation in Luxury Fashion Markets with Social Influences: A Mean-Variance Analysis-Reference-Cited by-同舟云学术

Optimal Advertising Budget Allocation in Luxury Fashion Markets with Social Influences: A Mean-Variance Analysis

Author:

Chiu Chun-Hung¹^ORCID,Choi Tsan-Ming²,Dai Xin³,Shen Bin⁴,Zheng Jin-Hui²

Affiliation:

1. Business School; Sun Yat-sen University; No. 135, Xingang West Road Guangzhou 510275 China

2. Business Division, Institute of Textiles & Clothing; The Hong Kong Polytechnic University; Kowloon Hong Kong

3. Xinhua College of Sun Yat-sen University; Guangzhou 510520 China

4. Glorious Sun School of Business and Management; Donghua University; Shanghai 210005 China

Funder

National Natural Science Foundation of China

Research Grants Council (Hong Kong) - General Research Fund

Hong Kong Polytechnic University

Ministry of Education of the People's Republic of China

Guangdong Soft Science Research Project of China

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Link

Reference63 articles.

4. Veblen effects in a theory of conspicuous consumption;Bagwell;Am. Econ. Rev.,1996

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