Affiliation:
1. University of Liverpool Management School
Abstract
AbstractThe author teams in this Point‐Counterpoint (PCP) put forward contrasting views regarding the benefits – or otherwise – of using commercially generated corporate ‘big data’ algorithms to inform scholarly research. In this editorial, I reflect on the lines of reasoning for, and against, whether such data offers a reliable means of building new theory. Are academics who refuse to mine and analyse corporately owned big data taking sensible steps to manage scholarly integrity? Or are they Luddites? I invite readers to consider these timely and provocative PCP articles and to consider the implications, for management studies, of the key arguments presented.
Reference10 articles.
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