Abstract
This article explains the broader stakes of contemporary British gambling reform debates, via an analysis of the White Paper High Stakes: Gambling Reform for the Digital Age (2023). I lay out the context to the White Paper, and I summarise its main proposals, focusing especially on efforts to reduce the harms caused by gambling. I also offer a critical analysis of one particularly significant and contentious proposed reform: mandated affordability checks for online gambling, when losses reach certain thresholds. I suggest that these checks reflect and deepen a shared regulatory, industry, and academic faith in online gambling technologies to resolve social responsibility problems, with wider implications for consumer surveillance and public health.