One Size Fits All? The Differential Impact of Online Reviews and Coupons-Reference-Cited by-同舟云学术

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One Size Fits All? The Differential Impact of Online Reviews and Coupons

Published:2020-07-21 Issue:10 Volume:29 Page:2403-2424
ISSN:1059-1478
Container-title:Production and Operations Management
language:en
Short-container-title:Prod Oper Manag

Author:

Ba Sulin¹,Jin Yuan²,Li Xinxin¹,Lu Xianghua³

Affiliation:

1. Department of Operations and Information Management School of Business University of Connecticut Storrs Connecticut 06269 USA

2. Rawls College of Business Texas Tech University Lubbock Texas 79409 USA

3. School of Management Fudan University Shanghai 200433 China

Funder

National Natural Science Foundation of China

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/poms.13233

Reference77 articles.

1. An Integrated Text Analytic Framework for Product Defect Discovery

2. Role of Product-Related Conversations in the Diffusion of a New Product

3. The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention

4. The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

5. Identifying Factors Affecting Helpfulness of Online Reviews: The Moderating Role of Product Price

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