Subject
General Economics, Econometrics and Finance
Reference7 articles.
1. “Advertising, Price Competition and Market Structure,”;Arterburn;Southern Economic Journal,1981
2. “Informative and Goodwill Advertising,”;Boyer;Review of Economics and Statistics,1974
3. “Consumer Behavior, Retailer Power and Market Performance in Consumer Goods Industries,”;Porter;Review of Economics and Statistics,1974
4. “Interbrand Choice, Media Mix and Market Performance,”;Porter;American Economic Review,1976