Affiliation:
1. University of California-Santa Cruz
Abstract
Drawing on a communications model of persuasion ( Hovland, Janis, & Kelley, 1953 ), this study examined the effect of target appearance on feminists' and nonfeminists' perceptions of a speaker delivering a feminist or an antifeminist message. One hundred three college women watched one of four videotaped speeches that varied by content (profeminist vs. antifeminist) and target appearance (“feminine” vs. “masculine”). Self-identified feminists responded more favorably to a profeminist message when it was presented by a feminine than a masculine-appearing speaker and expressed less feminist attitudes after viewing a masculine-appearing feminist speaker. Nonfeminists' evaluations did not vary as a function of speaker appearance or message content. Implications for the communication of feminist ideology are discussed.
Subject
General Psychology,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Gender Studies
Cited by
8 articles.
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