1. The University of Edinburgh Business School 29 Buccleuch Place Edinburgh EH8 9JS UK
2. Ghent University Department of Marketing Tweekerkenstraat 2 9000 Ghent Belgium
3. The University of Tennessee Haslam College of Business Department of Business Analytics and Statistics 916 Volunteer Blvd., 249 Stokely Management Center 37996 Knoxville TN USA