“You don't go there”: Spatial Strategies of Stigma Negotiation in a Post‐Industrial Town

Abstract

AbstractThis paper draws on a multimethod ethnographic study, conducted between 2016 and 2017 in Shirebrook, Derbyshire, England—a small and relatively isolated deindustrialising colliery town—examining how residents negotiate living in stigmatised territory. In doing so, microspatial strategies of distancing, avoidance, and deflection are illustrated, revealing how residents reassign and deepen stigma in particular locations within a stigmatised territory. This highlights the relationship between social and physical space, and while spatial strategies of negotiation do not mitigate stigma, they do (re)produce internal social hierarchies within a place that is homogenised from the outside through disparaging narratives. A key contribution reveals the significance of the racialised production of space in shaping how territorial stigma is negotiated within this distinct socio‐spatial location. Residents use strategies to redirect the stigma toward those seen as out of place and draw attention away from sticky sites of racialised urban stigma towards symbols of unspoilt rural Englishness.