Decomposing the Variation in Generic Advertising Response over Time-Reference-Cited by-同舟云学术

Decomposing the Variation in Generic Advertising Response over Time

Published:2004-02 Issue:1 Volume:86 Page:139-153
ISSN:0002-9092
Container-title:American Journal of Agricultural Economics
language:en
Short-container-title:

Author:

Schmit Todd M.,Kaiser Harry M.

Publisher

Wiley

Subject

Economics and Econometrics,Agricultural and Biological Sciences (miscellaneous)

Link

http://academic.oup.com/ajae/article-pdf/86/1/139/160330/86-1-139.pdf

Reference26 articles.

1. Blisard, N. , D. Blayney , R. Chandran , and J. Allshouse . “Analyses of Generic Dairy Advertising, 1984-1997.”Technical Bulletin 1873, USDA, ERS, Washington DC, 1999.

2. Effect of Generic Advertising on the Demand for Fluid Milk: The Case of the Texas Order;Capps;Southern Journal of Agricultural Economics,1991

3. Determinants of Temporal Variations in Generic Advertising Effectiveness;Chung;Agribusiness,2000

4. Dairy Management, Inc. Personal communication. Rosemont, IL, 2002.

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