Memetics and the Parallel Architecture

Abstract

AbstractThe evolution of human communication and culture is among the most significant—and challenging—questions we face in attempting to understand the evolution of our species. This article takes up two frameworks for theorizing about human communication and culture, namely, Jackendoff's Parallel Architecture of the human language faculty, and the cultural evolutionary framework of Memetics. The aim is to show that the two frameworks uniquely complement one another in some theoretically important ways. In particular, the Parallel Architecture's account of the lexicon significantly expands the range of linguistic phenomena that are plausibly covered by Memetics (e.g., from words to constructions and pure rules of syntax). At the same time, taking a “meme's‐eye‐view” of the lexicon retools the Parallel Architecture's treatment of the origins and subsequent cultural evolution of language.